About Us
The Company was formed in 2014 based on an idea envisaged by Aesos Lai who was in the
T-Shirt design business. The idea of a “Durian Kafe” (a durian down-stream retail outlet),
was mooted from a concept derived from one of his T-shirt designs which was popular as a
souvenir amongst tourists. Aesos was encouraged by a close friend who told him that the
“Durian Kafe” concept will appeal to people who like something unique, durian-related food
items, and another friend told him that the next “BIG” thing is Durian which is getting popular
amongst Chinese tourists from mainland China.
With this conviction, Aesos (who is strong in Branding and Marketing) invited Eddie Wong
(who is a specialist in Retail and Operations and has more than 10 years experience in
managing retail outlets) to set-up Durian Kafe along with two other friends (Sashtri the
designer, and Kaycee the Sales and PR person). In March 2014, Durian Kafe was set up in
Central Market with products sourced from suppliers.
Subsequently in May 2014, Aesos suggested to Eddie that instead of buying from suppliers,
they should create their own product brand to be sold in Durian Kafe – and this led to the set
up of a new company called “Sunshine Kingdom” (Eddie coined the name as he sees Durian
as the “upcoming” Sunshine Business, and a Kingdom can be built based on selling Durian
Products). A year down the road, they realised that Chinese Tourists (who were their main
buyers) could not read nor remember the “Sunshine Kingdom” brand name in English. In
order to build a lasting impression on Chinese tourists, a catchy product brand name is
necessary – and the “Xiao Yang” brand was created (which means ‘tourist delicacies
business will bring great fortune everyday’) – the name was created by Eddie on his holiday
trip to Taiwan.
The “Xiao Yang” brand started with Wafers, Cookies and Candy as there were not many
competitors in this category, and the main sales areas were at the Airports, particularly KLIA
and KLIA2.As a start-up with limited funds, in the first two years’ of operations, Sunshine
Kingdom experienced moderate growth in terms of sales and product range. Subsequently,
with strong commitment to expand product range, business began to increase tremendously
in 2017-2018, with sales growth of 70% over these two years. Today, Sunshine Kingdom
is the Brand Leader in Durian down-stream products. To-date, the company has developed
more than 70 types of products with distribution up to 200 stores, and has won more than
20 awards.
Recommended Dishes / Drinks
Charcoal Durian Hiang Piah 碳烤猫山榴莲香饼
Durian Pralines Dark Chocolate 榴莲夹心黑巧克力
Musang King White Coffee 猫山皇白咖啡
Durian Freeze Dried 猫山王榴莲干
Durian Egg Roll 榴莲蛋卷
Durian Truffles 榴莲松露
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 | 27-G, 27-1, 25-G, Jalan Bandar Lapan Belas, Pusat Bandar Puchong, 47160 Puchong, Selangor. | ||
 | HQ: 016-2373.794 |
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